Wonderful 2 and 3 bedroom homes in Northampton, available through Shared Ownership have now SOLD OUT.

The Spicerhaart Land and New Homes team have successfully sold another shared ownership development, showcasing the continued strength and growth of our well established shared ownership division.

Located in Northampton, the brand new two and three-bedroom properties at Wendel View are now home to happy owners following a successfully executed sales and marketing strategy. This superb development consisted of several phases and was priced from £245,000 to £310,000, starting price being £150,000 for a 50% share, and was marketed by the new homes marketing team using a combination of digital and offline techniques to highlight the homes to applicants searching for homes of a good size and in a great location.

Focusing on the main selling points of these new homes in Wellingborough, our skilled sales and marketing experts ascertained that the excellent quality and affordability of this shared ownership development would attract not only first-time buyers trying to get onto the property ladder but also potential upsizers, whether that be young couples or growing families.

Similarly, the proximity to Wellingborough town centre, and travel links into Northampton, made these properties attractive to professionals in the area searching for easily accessible homes.

With various multi-platform digital tools at our disposal, the team used highly targeted email marketing campaigns achieving an average open rate of 59.2%, well above the industry average, and organic social media posts across Facebook, Twitter, Instagram and LinkedIn. In addition, our FLINK technology was used, with social media ads aimed at potential buyers looking for a new home in Wellingborough and people who would like to buy their own home but unaware they could possibly afford this opportunity through shared ownership.

Utilising our extensive applicant database from our main branch on this development, haart Northampton, the team regularly organised targeted call outs to customers specifically selected for their potential interest in the key qualities of Wendel View.

New Homes Regional Sales Director, Jessica Hodgson, who worked in partnership with haart Northampton, said: ‘These properties just flew out the door! We had a large number of enquiries from just listings going live on our website and property portals from first-time buyers and young couples. The second phase was even more successful than the first, with a huge number of enquiries so we now have applicants ready and waiting for a similar scheme nearby. The site has wonderful green open spaces as well as excellent travel links and brilliant amenities nearby, so it really was perfect for so many local and out of area buyers looking to move to the area.’

A fantastic success for new homes and shared ownership teams of Spicerhaart Land and New Homes team, as well as haart estate agents in Northampton, whose combined efforts saw another fantastic development in the area sold!

Are you looking for an agent to sell your development in Northamptonshire? Contact our New Homes Sales Director, Jessica Hodgson via jessica.hodgson@spicerhaart.co.uk to find out how we can help you sell your new development.