Sold out homes from multi-award winning, 5 star homebuilder Hayfield

The Spicerhaart Land and New Homes team have successfully sold a development of new 2, 3, 4 and 5 bedroom homes in Clophill, Bedfordshire.

Hayfield is a multi-award winning, 5 star homebuilder, known for outstanding quality workmanship. Providing a variety of properties with impeccable design and outstanding features, purchasers will love living in their new home at Hayfield Lakes.

A beautiful collection of luxury new homes in the scenic and picturesque village of Clophill, Hayfield Lakes is located less than 20 minutes from the historic market town of Hitchin. Featuring a premium specification, these Zero Carbon Ready homes benefit from Air Source Heat Pumps, underfloor heating, sound-reducing studies and smart electric vehicle fast-charging points, to help residents live more sustainably.

At Hayfield Lakes, there are 10 beautiful house designs, each a mark of commitment to the fine detail, eco credentials and luxurious specification. The highest attention to detail is evident in every room, producing calming and enticing living spaces. Plentiful open space on the development creates beautiful, sustainable surroundings.

Adjacent to the development is the Clophill Lakes Nature Reserve, a 118-hectare site rich with natural beauty, wildlife and heritage. This exceptional location features two lakes, woodlands, wetlands and meadows with the River Flit meandering through. New pathways were created, suitable for both walking and cycling, so all residents at Hayfield Lakes can have direct access to this haven of nature.

Our Land and New Homes marketing team produced a strategic marketing plan for Hayfield Lakes, which resulted in generating a substantial number of leads. Over the course of selling these homes we continually adapted our plan to highlight Hayfield's exceptional incentives and upcoming events, all while creating fresh, engaging content for our audience.

Using our exclusive FLINK technology, we ran lead generating campaigns across multiple social media platforms. The ads were carefully targeted by area and demographics to attract active and passive buyers. The digital team also sent out a series of highly targeted email campaigns to our extensive applicant database, achieving an impressive 55% average open rate, well above industry standards.

To complement our online efforts, we also implemented several offline strategies. Our in-house design team utilised their creative tools to produce eye catching print collateral such as window cards, pull up banners and leaflets to generate awareness to the public visiting our branches. The Sales team hosted multiple on-site events, including the Muddy Boots event, Part Exchange event and the launch of the Show Home. Every event was a huge success and resulted in lots of interest and property reservations.

Branch Partner at haart Stopsley, Martina Wall who assisted with selling this fantastic development said: ‘Working on the Hayfield Lakes development has been an incredibly rewarding experience. The quality of these homes is nothing short of excellent. Everyone who came in, having previously viewed properties from other developers, consistently remarked on the superior craftsmanship and attention to detail that define Hayfield Homes. Once they experienced what Hayfield had to offer, they knew they had found something special and declared they’d never look back. It is particularly pleasing that we have sold out yet another development with Hayfield during my five years of working with them. We look forward to many more successful collaborations with Hayfield, continuing to bring exceptional quality homes to delighted buyers.’

Are you looking for an agent to sell your development in Clophill or surrounding areas? Contact Divisional Sales Director, Mark Alvis via mark.alvis@spicerhaart.co.uk to find out how we can help sell your development.