Sold out high quality homes from award winning House Builder, Hayfield

The Spicerhaart Land and New Homes team have successfully sold an impressive development of new homes, from award winning House Builder, Hayfield.

Hayfield are a quality-driven, best in class homebuilder, recently scooping a number of national awards for outstanding quality workmanship and value for money. Providing a variety of properties with impeccable design and outstanding features, purchasers will love living in their new home at Hayfield Place.

Hayfield Place is an exceptional collection of 105 homes, offering a welcoming community in the charming village of Silsoe. With a pleasing design including stunning façades and private gardens, these properties range from two bedroom bungalows and semi-detached houses to three, four and five bedroom detached family houses. Priced from £330,000 to £900,000, these fantastic homes were very popular to many buyers, including downsizers, retirees and growing families.

Each home at Hayfield Place has been fitted with thoughtful interiors, carefully considered to enhance space and light, whilst ensuring residents have only the best fixtures, fittings and appliances. In addition to being visually attractive, these homes maximise efficiency and sustainability, keeping running costs to a minimum.

Residents can surround themselves with open countryside and a sense of heritage in Silsoe, a village on the Bedfordshire Scenic Route with designated conservation areas, historic parks and gardens. Silsoe enjoys a grand village focal point in the shape of Wrest Park, a magnificent stately home with 92-acres of glorious grounds.

Our dedicated Land and New Homes marketing team created a successful marketing plan for Hayfield Place, which resulted in earning a considerable amount of leads for the New Homes Sales team to follow up on. The team sent out a series of planned highly targeted email campaigns to our extensive applicant database, achieving an average open rate of 40%, well above industry average.

Using our unique FLINK technology, we ran dedicated lead generating campaigns across multiple social media ads. The ads were carefully targeted by area, demographics and user behavior to target potential buyers interested in these high quality homes. The marketing team also posted organic social media content and distributed them across our network of social channels including Twitter, Instagram, Facebook, LinkedIn and TikTok.

Our in-house design team utilized their creative tools to produce eye catching print collateral such as window cards, pull up banners and leaflets to generate lots of awareness to the public visiting our branches. The sales team at haart Stopsley arranged appointments to attend the multiple events held at Hayfield Place, including the Spring Homes, Help-to-Buy event and the launch of its new show home. Every event was a huge success and resulted in lots of interest and property reservations.

Divisional Sales Director, Mark Alvis who was responsible for selling this fantastic development said: ‘Hayfield Place is such a fantastic development within this wonderful village, with high quality homes from an award winning House Builder. Hayfield Place launched before COVID hit at the end of 2019 with a different new homes agency. We were brought in to raise the profile and support building the branch as Hayfield were not so well known in Bedfordshire with this being their first site. Whilst there were challenges, everybody that visited Hayfield Place appreciated not only the location but the homes themselves resulting in strong sales results in a difficult time. It was a pleasure to be part of Hayfield Place.’

Are you looking for an agent to sell your development in Silsoe or surrounding areas? Contact Divisional Sales Director, Mark Alvis via mark.alvis@spicerhaart.co.uk to find out how we can help sell your development.